04Social Investment
FIRM – WIDE INITIATIVES
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Around the Network
EMPOWERING REFUGEES’ TALENT
NATIONAL’s Toronto office is a proud supporter of Jumpstart Refugee Talent, an organization dedicated to providing economic inclusion to skilled and talented refugees who face systemic barriers to finding meaningful employment. Through this partnership, the NATIONAL Toronto team has provided mentorship and guidance to Jumpstart’s refugee members, offering insights and advice on navigating the professional landscape in their new home. Additionally, NATIONAL Toronto has leveraged its expertise in media relations to raise awareness about Jumpstart’s mission and initiatives. By driving media coverage and amplifying Jumpstart’s message, the team has played an important role in increasing the organization’s visibility and attracting more support from the community.
BUILDING BRIDGES THROUGH CREATIVITY
Heart n Soul, an award-winning arts charity in South London, aims to create a more open, creative, and equal world by empowering people with learning disabilities through creativity. Madano partnered with Heart n Soul to boost awareness and support for their artists, including the Feel-Good Designers. Seven Madano employees volunteered for the “Mish Mash Trail” exhibition at Southbank Centre’s Children’s Imagine Festival in February. Objectives included increasing local engagement, raising awareness of Heart n Soul, and measuring the impact of communications efforts. The team promoted the event to 27 media outlets focused on arts, education, and disability; developed digital assets, including photography, carousel, and video content; created a social media calendar for ongoing event promotion; and conducted workshops to upskill Heart n Soul’s communications team.
RUNNING FOR A GOOD CAUSE
In July 2024, a team of eight Hanover members participated in the annual ASICS London 10K run to raise funds for CALM (Campaign Against Living Miserably), a leading organization in suicide prevention. Suicide is the biggest killer of men under the age of 45 in the United Kingdom. CALM provides life-saving services, information, and advice to those battling mental health issues and struggling with life’s challenges. Hanover has been partnering with CALM for nine years, supporting the organization’s mission to help people end their misery, not their lives.
MOVEMBER: RAISING AWARENESS FOR MEN’S HEALTH
Cherry and Madano united their effort for this year’s Movember campaign, sharing impactful quotes, facts, and insights to raise awareness and spark meaningful conversations about men’s health. The team also created a central Movember resource document filled with rich information on men’s health. The month concluded with a Movember quiz, bringing people together for some fun in support of a great cause. The event was a resounding success, with participants enjoying the opportunity to connect and contribute. The team raised an impressive amount of £2000, doubling the previous year’s donations.
A SMASH HIT FOR THE GIANTS COMMUNITY FUND
In 2024, SHIFT Communications continued to support the Giants Community Fund (GCF), the charitable arm of San Francisco’s Major League Baseball team. The organization has touched the lives of more than 400,000 youth in the region. In the second year of this partnership, the SHIFT team amped its efforts to help increase participation through an aggressive media strategy. Throughout the year, SHIFT secured more than 48 news articles and expanded outreach to include relationships with lifestyle influencers in the Bay Area encouraging them to post to drive donations. The program achieved great results, shining a light on GCF’s efforts, raising its visibility, and leading to increased donations.
HYGIENE KITS FOR THE VIRGINIA HOME
Through the “Plugged-In” program, Padilla encourages its teams to organize service projects— whether in the community or in the office. In April, the Richmond, Virginia office partnered with the United Way of Greater Richmond & Petersburg to assemble hygiene kits and create handmade cards with inspirational notes for The Virginia Home for Boys & Girls. This organization helps young people across Virginia with emotional and behavioral health concerns. The trauma-informed care provided by the organization occurs in group homes, independent living apartments, a specialized K-12 school, and a therapeutic resource centre.