{"id":1767,"date":"2024-03-28T20:12:31","date_gmt":"2024-03-28T20:12:31","guid":{"rendered":"https:\/\/avenircsr.wpenginepowered.com\/charting-the-course\/"},"modified":"2025-04-01T14:08:56","modified_gmt":"2025-04-01T14:08:56","slug":"charting-the-course","status":"publish","type":"page","link":"https:\/\/csr.avenir.global\/report-2024\/fr\/","title":{"rendered":"Rapport sur la responsabilite\u0301 corporative 2024"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; custom_padding_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb disabled_on=\u00a0\u00bboff|off|off\u00a0\u00bb admin_label=\u00a0\u00bbHero\u00a0\u00bb module_class=\u00a0\u00bbhero\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb background_enable_image=\u00a0\u00bboff\u00a0\u00bb 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href=\"https:\/\/csr.avenir.global\/report-2024\/wp-content\/uploads\/sites\/3\/2025\/04\/AVENIR-GLOBAL-Rapport-sur-la-responsabilite-corporative-2024.pdf\" target=\"_blank\">T\u00e9l\u00e9chargez le Rapport sur la responsabilit\u00e9 corporative 2024<\/a><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbIntro Valerie\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bbgcid-579afa73-e583-4cbc-824f-db37c27052a7&Prime; animation_style=\u00a0\u00bbnone\u00a0\u00bb collapsed=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-579afa73-e583-4cbc-824f-db37c27052a7%22:%91%22background_color%22%93}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb2_3,1_3&Prime; use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb4&Prime; module_class=\u00a0\u00bbxl-padding\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb2_3&Prime; _builder_version=\u00a0\u00bb4.23.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbda39944c-7397-4f4e-ab85-21aaa762f1fe\u00a0\u00bb custom_margin=\u00a0\u00bb||15px||false|false\u00a0\u00bb animation_style=\u00a0\u00bbslide\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_duration=\u00a0\u00bb800ms\u00a0\u00bb animation_intensity_slide=\u00a0\u00bb5%\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-65df2117-84a5-4823-b20b-89340936cdbb%22:%91%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22%93,%22gcid-dfab4703-a011-451d-9ff9-421dc38a5aeb%22:%91%22link_text_color%22,%22link_text_color%22,%22link_text_color%22,%22link_text_color%22,%22link_text_color%22%93,%22gcid-84afb725-720d-4542-97d0-30cd53872d40%22:%91%22header_2_text_color%22,%22text_text_color%22,%22header_2_text_color%22,%22text_text_color%22,%22header_2_text_color%22,%22text_text_color%22,%22header_2_text_color%22,%22text_text_color%22%93,%22gcid-475f93d8-28bf-4ac3-925e-687b517721ec%22:%91%22header_2_text_color%22%93}\u00a0\u00bb]Dans un monde de plus en plus complexe et changeant, la responsabilit\u00e9 corporative n\u2019a jamais \u00e9t\u00e9 aussi importante. Les parties prenantes \u2013 qu\u2019il s\u2019agisse des clients, des employ\u00e9s ou des communaut\u00e9s \u2013 s\u2019attendent \u00e0 ce que les entreprises fassent preuve de transparence, adoptent des comportements \u00e9thiques et prennent des engagements sinc\u00e8res.[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_text_color=\u00a0\u00bbgcid-84afb725-720d-4542-97d0-30cd53872d40&Prime; custom_padding=\u00a0\u00bb25px||||false|false\u00a0\u00bb animation_style=\u00a0\u00bbslide\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_duration=\u00a0\u00bb800ms\u00a0\u00bb animation_intensity_slide=\u00a0\u00bb5%\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-65df2117-84a5-4823-b20b-89340936cdbb%22:%91%22header_text_color%22,%22header_text_color%22,%22header_text_color%22,%22header_text_color%22%93,%22gcid-dfab4703-a011-451d-9ff9-421dc38a5aeb%22:%91%22link_text_color%22,%22link_text_color%22,%22link_text_color%22,%22link_text_color%22%93,%22gcid-84afb725-720d-4542-97d0-30cd53872d40%22:%91%22header_2_text_color%22,%22text_text_color%22,%22header_2_text_color%22,%22text_text_color%22,%22header_2_text_color%22,%22text_text_color%22,%22text_text_color%22%93,%22gcid-475f93d8-28bf-4ac3-925e-687b517721ec%22:%91%22header_2_text_color%22%93}\u00a0\u00bb]<\/p>\n<p>En tant que leader dans le domaine des communications et des relations publiques, nous avons la responsabilit\u00e9 de maintenir les standards les plus \u00e9lev\u00e9s et de refl\u00e9ter ces attentes dans nos activit\u00e9s et notre vision strat\u00e9gique. Comprendre ces responsabilit\u00e9s est essentiel au succ\u00e8s \u00e0 long terme de notre Firme.<\/p>\n<p>L\u2019ann\u00e9e 2024 a \u00e9t\u00e9 importante pour nous, car nous avons r\u00e9alis\u00e9 des avanc\u00e9es notables pour renforcer notre programme de responsabilit\u00e9 corporative, en r\u00e9ponse aux changements r\u00e9glementaires et \u00e0 l\u2019\u00e9volution des valeurs soci\u00e9tales.<\/p>\n<p>Par exemple, nous avons instaur\u00e9 plusieurs nouvelles politiques et principes directeurs \u00e0 l\u2019\u00e9chelle de la Firme sur divers enjeux tels que les pots-de-vin et la corruption, la diversit\u00e9 et l\u2019inclusion, ainsi que la sant\u00e9 et la s\u00e9curit\u00e9, entre autres, pour encadrer notre approche commune au sein du r\u00e9seau. Pour solidifier le cadre de notre programme de responsabilit\u00e9 corporative, nous avons \u00e9galement instaur\u00e9 de nouveaux indicateurs de performances et de nouvelles structures de collecte de donn\u00e9es afin de mieux mesurer notre progr\u00e8s.<\/p>\n<p>Nous avons \u00e9galement mis un accent particulier sur le d\u00e9veloppement professionnel pour nous assurer que notre personnel poss\u00e8de les outils et les connaissances n\u00e9cessaires pour r\u00e9ussir dans cet environnement fluide. Nos programmes de formation ont \u00e9t\u00e9 enrichis pour aborder des sujets avant-gardistes touchant notre industrie, comme l\u2019intelligence artificielle, mais aussi des enjeux de soci\u00e9t\u00e9 importants comme l\u2019esclavage moderne et la corruption.<\/p>\n<p>Ce rapport met en lumi\u00e8re les initiatives d\u00e9ploy\u00e9es au sein de l\u2019ensemble de notre r\u00e9seau, mais \u00e9galement les actions importantes entreprises par chacune de nos marques localement. Bien qu\u2019AVENIR GLOBAL d\u00e9termine les orientations strat\u00e9giques de notre programme de responsabilit\u00e9 corporative, nos marques sont encourag\u00e9es \u00e0 saisir les occasions les plus pertinentes dans leur contexte particulier.<\/p>\n<p>Nous sommes fiers des progr\u00e8s r\u00e9alis\u00e9s cette ann\u00e9e, et esp\u00e9rons que ce rapport d\u00e9montre la puissance et l\u2019impact de nos efforts conjoints. C\u2019est une preuve inspirante que la synergie de nos contributions peut avoir des impacts durables et significatifs.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_text_color=\u00a0\u00bbgcid-84afb725-720d-4542-97d0-30cd53872d40&Prime; animation_style=\u00a0\u00bbslide\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_duration=\u00a0\u00bb800ms\u00a0\u00bb animation_intensity_slide=\u00a0\u00bb5%\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-475f93d8-28bf-4ac3-925e-687b517721ec%22:%91%22link_text_color%22,%22header_2_text_color%22%93,%22gcid-4ebb8e7b-1f60-4c56-b023-b8401fc5b631%22:%91%22header_text_color%22,%22header_3_text_color%22%93,%22gcid-84afb725-720d-4542-97d0-30cd53872d40%22:%91%22text_text_color%22%93}\u00a0\u00bb]<strong>VAL\u00c9RIE BEAUREGARD<\/strong><br \/>\nVice-pr\u00e9sidente ex\u00e9cutive[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3&Prime; 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_module_preset=\u00a0\u00bb74d0b1fb-979b-46df-9798-36188500447d\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]  <div class=\"slider-carousel-wrap slider-top\" id=\"slider-1\">\n    <div class=\"pre-slider\">\n        <div class=\"slider-title\">AU SEIN DU R\u00c9SEAU<\/div>        <div class=\"carousel-dots\"><\/div>      <\/div>\n  <\/div>\n\n  <div class=\"slider-carousel\" id=\"slider-1-carousel\">\n    <div class=\"multiple-items-centered-over-three\" carousel-dots-container=\"slider-1\">\n      <div class=\"single-slide card lancement-du-coaching-parental\">\n  <a class=\"slide-card\" href=\"https:\/\/csr.avenir.global\/report-2024\/fr\/developpement-du-capital-humain#1-1\">\n        <div class=\"slide-sector\">D\u00e9veloppement du capital humain<\/div>    <div class=\"slide-title\">Lancement du coaching parental<\/div>  <\/a>\n<\/div>\n<div class=\"single-slide card soiree-drag-bingo\">\n  <a class=\"slide-card\" href=\"https:\/\/csr.avenir.global\/report-2024\/fr\/diversite-et-inclusion#1-1\">\n        <div class=\"slide-sector\">Diversit\u00e9 et inclusion<\/div>    <div class=\"slide-title\">Soir\u00e9e drag bingo<\/div>  <\/a>\n<\/div>\n<div class=\"single-slide card valoriser-les-talents-des-personnes-refugiees\">\n  <a class=\"slide-card\" href=\"https:\/\/csr.avenir.global\/report-2024\/fr\/engagement-social#1-1\">\n        <div class=\"slide-sector\">Engagement social<\/div>    <div class=\"slide-title\">Valoriser les talents des personnes r\u00e9fugi\u00e9es<\/div>  <\/a>\n<\/div>\n<div class=\"single-slide card echange-de-vetements-pour-le-jour-de-la-terre\">\n  <a class=\"slide-card\" href=\"https:\/\/csr.avenir.global\/report-2024\/fr\/performance-environnementale#1-1\">\n        <div class=\"slide-sector\">Performance environnementale<\/div>    <div class=\"slide-title\">\u00c9change de v\u00eatements pour le jour de la terre<\/div>  <\/a>\n<\/div>\n    <\/div>\n  <\/div>\n  [\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; 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