{"id":4831,"date":"2026-03-12T21:40:26","date_gmt":"2026-03-12T21:40:26","guid":{"rendered":"https:\/\/avenir-csr-multisite.local\/report-2025\/?page_id=4831"},"modified":"2026-04-13T18:51:24","modified_gmt":"2026-04-13T18:51:24","slug":"ethical-conduct","status":"publish","type":"page","link":"https:\/\/csr.avenir.global\/report-2025\/en\/ethical-conduct\/","title":{"rendered":"Ethical Conduct"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Section Inner Page Content Width SVG Only” _builder_version=”4.27.4″ _module_preset=”92f03ce5-126c-4549-ae39-2a2850338d0e” locked=”on” collapsed=”on” global_colors_info=”{}”][et_pb_row admin_label=”Row Inner Page Content SVGs Only” _builder_version=”4.27.4″ _module_preset=”0b30ad85-86da-4c6e-ba5b-cd08f7b3e603″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_code disabled_on=”on|on|on” admin_label=”CODE: SVG – Human Capital Development” module_class=”svg-to-right” _builder_version=”4.27.4″ _module_preset=”1290a33b-72bd-4218-8fa4-87d89e652c28″ text_orientation=”right” disabled=”on” locked=”off” global_colors_info=”{}”]\n \n \n \n<\/svg>\n[\/et_pb_code][et_pb_code disabled_on=”off|off|off” admin_label=”CODE: SVG – Human Capital Development” module_class=”svg-in-header svg-to-right” _builder_version=”4.27.4″ _module_preset=”1290a33b-72bd-4218-8fa4-87d89e652c28″ text_orientation=”right” hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_enabled=”0″]\n \n \n \n<\/svg>\n[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section Inner Page Content – Intro Blurb” _builder_version=”4.27.4″ _module_preset=”c75e92c0-0aea-4e59-b98e-3a7868d33bd4″ collapsed=”on” global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” collapsed=”on” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Intro Blurb” _builder_version=”4.27.4″ _module_preset=”1c61fa42-cba8-4f2d-a9b3-33eda6a55ccf” global_colors_info=”{}”]We are committed to practicing public relations according to the highest professional standards. We have strict policies and guidelines governing the conduct of our business and outlining the behaviours our stakeholders can expect from each of us. We aim to engage with our business partners to ensure they share the same values and high standards we impose on our business. 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background_repeat=”repeat” collapsed=”on” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Statistic” _builder_version=”4.27.4″ _module_preset=”cd6b9aaf-14c7-41ec-8359-eb94234d0658″ global_colors_info=”{}”]97%[\/et_pb_text][et_pb_text admin_label=”Blurb” _builder_version=”4.27.4″ _module_preset=”a2aba5ec-97b6-43b9-8f3e-a3a92061a32b” global_colors_info=”{}”]of employees have completed training on anti-bribery and corruption within the past 24 months [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Statistic” _builder_version=”4.27.4″ _module_preset=”cd6b9aaf-14c7-41ec-8359-eb94234d0658″ global_colors_info=”{}”]98%[\/et_pb_text][et_pb_text admin_label=”Blurb” _builder_version=”4.27.4″ _module_preset=”a2aba5ec-97b6-43b9-8f3e-a3a92061a32b” global_colors_info=”{}”]of employees have completed training on conflicts of interest within the past 24 months [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Statistic” _builder_version=”4.27.4″ _module_preset=”cd6b9aaf-14c7-41ec-8359-eb94234d0658″ global_colors_info=”{}”]94%[\/et_pb_text][et_pb_text admin_label=”Blurb” _builder_version=”4.27.4″ _module_preset=”a2aba5ec-97b6-43b9-8f3e-a3a92061a32b” global_colors_info=”{}”]of employees completed training on data protection and privacy in 2025 [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ admin_label=”Row – Stats” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” collapsed=”on” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Statistic” _builder_version=”4.27.4″ _module_preset=”cd6b9aaf-14c7-41ec-8359-eb94234d0658″ global_colors_info=”{}”]94%[\/et_pb_text][et_pb_text admin_label=”Blurb” _builder_version=”4.27.4″ _module_preset=”a2aba5ec-97b6-43b9-8f3e-a3a92061a32b” global_colors_info=”{}”]of employees completed training on responsible use of AI in 2025 [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Statistic” _builder_version=”4.27.4″ _module_preset=”cd6b9aaf-14c7-41ec-8359-eb94234d0658″ global_colors_info=”{}”]91%[\/et_pb_text][et_pb_text admin_label=”Blurb” _builder_version=”4.27.4″ _module_preset=”a2aba5ec-97b6-43b9-8f3e-a3a92061a32b” global_colors_info=”{}”]Average completion rate of our quarterly cybersecurity training [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Statistic” _builder_version=”4.27.4″ _module_preset=”cd6b9aaf-14c7-41ec-8359-eb94234d0658″ global_colors_info=”{}”]97%[\/et_pb_text][et_pb_text admin_label=”Blurb” _builder_version=”4.27.4″ _module_preset=”a2aba5ec-97b6-43b9-8f3e-a3a92061a32b” global_colors_info=”{}”]of employees have completed training on modern slavery within the past 24 months [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” admin_label=”Starburst – Section Fullwidth SVG Only” module_class=”section-svg-only hide-on-mobile” _builder_version=”4.27.4″ _module_preset=”48738452-1414-4426-938f-2804946e0dfd” animation_direction=”center” locked=”on” collapsed=”on” global_colors_info=”{}”][et_pb_row admin_label=”Row Fullwidth SVGs Only” _builder_version=”4.27.4″ _module_preset=”8cb46c90-26d5-4bad-bd72-88752ff602b6″ global_colors_info=”{}”][et_pb_column type=”4_4″ 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Download full report<\/div>\n \n \n <\/svg>\n \n \n <\/svg>\n<\/a>\n[\/et_pb_code][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||||false|false” custom_padding_tablet=”0px|25px||25px|false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Preventing corruption, fraud and conflicts of interest<\/h3>\n

“We maintain zero-tolerance policies toward unethical behaviours such as corruption and bribery, fraud, and conflicts of interest.<\/p>\n

In 2025, we expanded our internal ethics policy framework with the introduction of a new Firm-wide Fraud Prevention Policy, complementing our existing policies on anti-bribery and corruption and conflicts of interest. Together, these policies help employees recognize unacceptable behaviours and risky situations, and understand their responsibilities toward the law, our clients, and our partners.<\/p>\n

All new employees are trained on anti-bribery and corruption and conflicts of interest upon joining the Firm, and beginning in 2026 these courses will be renewed annually for all staff. “<\/p>\n

 <\/p>\n

Data protection and privacy<\/h3>\n

“Data protection and privacy are essential to maintaining our reputation as a trusted partner and ensuring compliance with applicable laws wherever we operate. The appropriate handling of personal data is a critical responsibility shared by all employees.<\/p>\n

In 2025, we introduced our Firm-wide Data Protection Guidelines, which establish global standards for the processing of personal data and clarify employee obligations when handling information on behalf of the Firm or our clients. Throughout the year, we worked with specialized external consultants to audit and improve our internal processes and reinforce compliance with data protection laws.<\/p>\n

We also launched a mandatory online course on data protection and privacy, covering key regulations, core data protection principles and best practices. Employees will be required to renew this training annually. “<\/p>\n

 <\/p>\n

Responsible use of artificial intelligence<\/h3>\n

“Artificial intelligence (AI) is transforming the way we work, and we recognize the importance of upholding the highest standards of professional conduct in how we use this technology.<\/p>\n

In 2025, AVENIR GLOBAL and its operating brands adopted the CRAFT Manifesto, a set of principles that guides our responsible, purposeful, and ethical use of AI.<\/p>\n

To help employees better understand the opportunities, risks and limitations associated with AI, we launched a Firm-wide mandatory online course covering best practices, common use cases, and key ethical considerations.<\/p>\n

All of our brands were also asked to come up with AI adoption strategies tailored to the specificities of their market and business needs. This led to a variety of initiatives including the creation of internal taskforces, in-house training sessions, and workshops on how best to leverage AI to improve efficiencies and client outputs. “<\/p>\n

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Information security awareness program<\/h3>\n

“In 2025, we continued to strengthen our information security posture through our ongoing cybersecurity awareness program. This program includes quarterly online courses covering topics such as password management, common cyber threats, and data leakage, as well as periodic phishing simulations designed to assess the effectiveness of our training and inform future updates.<\/p>\n

We also renewed our Cyber Essentials Plus certification, a U.K. government\u2013backed scheme that guides organizations in implementing appropriate security measures to protect against the most common cyber-attacks. This certification supports our ability to meet\u2014and often exceed\u2014client expectations on information security.”<\/p>\n

 <\/p>\n

Third-party risk management<\/h3>\n

“Responsible business practices are central to how we operate globally across every function, including sourcing and procurement. As such, we expect and require all our partners to uphold the same high standards that we apply.<\/p>\n

In 2025, we introduced our Sustainable Procurement Guidelines, which outline the principles and measures we use to ensure that our suppliers share our values and commitments toward responsible business conduct. These guidelines also enhance our ability to identify, assess, and mitigate risks associated with our procurement processes.<\/p>\n

During the year, we refined our internal processes for identifying targeted suppliers and conducting risk assessments. Moving into 2026, we aim to expand the scope of this program to strengthen and deepen risk management practices across our supply chain.”<\/p>\n

 <\/p>\n

Modern slavery<\/h3>\n

“Since 2023, AVENIR GLOBAL has published an annual Modern Slavery Statement pursuant to the United Kingdom\u2019s Modern Slavery Act 2015 (mandatory disclosure) and Canada\u2019s Fighting Against Forced Labour and Child Labour in Supply Chains Act (voluntary disclosure). This statement outlines the policies and actions we take to prevent modern slavery and human trafficking across our operations and supply chains.<\/p>\n

Although we consider the inherent risk of modern slavery within our supply chains to be low due to the nature of our operations, we recognize the importance of transparency and ongoing awareness in this area.<\/p>\n

In 2024, we introduced a Firm-wide training designed to help them understand what modern slavery is, recognize warning signs and minimize risk when working with third parties. “<\/p>\n

 <\/p>\n

Whistleblowing policy and hotline<\/h3>\n

“Creating an environment that promotes transparency and accountability is vital for preventing and addressing unethical conduct. Since 2024, employees can report any ethical concerns or incidents directly to our executive management team through a secure and confidential whistleblowing platform. This includes, but is not limited to, conflicts of interest, fraud, bribery, data protection issues, or any violation of our Code of Conduct.<\/p>\n

We will continue to raise awareness of this tool to ensure employees feel empowered to speak up with full confidence and without fear of retaliation.”<\/p>\n

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\n \n \n \n<\/svg>\n\n \n \n \n<\/svg>\nWe are committed to practicing public relations according to the highest professional standards. We have strict policies and guidelines governing the conduct of our business and outlining the behaviours our stakeholders can expect from each […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"class_list":["post-4831","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nEthical Conduct - AVENIR GLOBAL Corporate Responsibility Report 2025<\/title>\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n\n\n\t\n