Social Investment

AVENIR GLOBAL and NATIONAL have a long history of supporting Centraide, spanning more than 30 years, including personal involvement over the years from the Firm’s late founder, Luc Beauregard, and current chairman, Andrew Molson. In 2025, this collective fundraising effort raised more than $50,000, contributing to Centraide’s mission to fight poverty and social exclusion affecting one in five people in the province of Quebec.

The challenge provided an opportunity for colleagues to come together around a shared cause, demonstrating teamwork and collective commitment throughout the event. By taking part, the team supported an organization that plays an important role in addressing mental health challenges within the community. This initiative highlights how employee-driven fundraising activities can create positive social impact while strengthening connection and engagement across teams.

The volunteering activity provided colleagues with an opportunity to connect with attendees and gain a better understanding of the important role Blackfriars Settlement plays in supporting local communities. Participating in this initiative offered a practical way to contribute during Mental Health Awareness Week and reinforced the value of community engagement and social connection.

To raise funds, the brand organized its inaugural Madano Bake-Off. Employees brought in baked treats that colleagues could purchase, with all proceeds donated to The Robes Project. Two nominated judges selected the winning entry, and a carved wooden baking spoon was awarded to the best cook.

The event raised £480, contributing to The Robes Project’s efforts to provide shelter and support services to people experiencing homelessness, while reinforcing Madano’s commitment to creating lasting, positive change in the Southwark community.  

During the day, colleagues worked together to sort, pack, and prepare food donations for distribution. This initiative allowed the team to contribute directly to a local organization addressing a growing community need, at a time when rising living costs continue to increase pressure on food security for many households in Canada.

Through this volunteer activity, the Calgary office supported the Calgary Food Bank’s efforts to provide access to nutritious food for those in need within the community.

In 2025, Padilla supported BestPrep by leading an “Engaging for Action” session to help define goals, audiences, strategies and tactics ahead of the organization’s upcoming 50th anniversary and the retirement of its founder. Padilla developed a comprehensive communications plan to support increased corporate sponsorship and donor engagement, as well as initiatives to strengthen connections between volunteers and students across the state.

The initiative provided a practical way to support a local organization working with vulnerable youth and highlighted the importance of community engagement during the holiday period. By volunteering together, the team contributed to an effort aimed at bringing comfort and support to young people in need.